MARKETS · LIVEMARKETS
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XRP, developed by Ripple Labs in 2012, streamlines cross-border payments, making them fast, cheap and near-instant via RippleNet.
Designed as a bridge between banks and cryptocurrencies, it occupies a unique place in the crypto ecosystem.
· WHY HOLD XRP? ·
- Fast, low-cost payments: an alternative to SWIFT for international transfers.
- Institutional adoption: partnerships with banks and financial institutions.
- Favourable regulation: confidence boosted after the partial ruling against the SEC in 2023.
- Strategic position: key in asset tokenisation and instant payments.
· KEY PARTNERSHIPS AND DRIVING FACTORS ·
- Banking agreements: XRP is already used to speed up cross-border payments.
- Link with the Trump administration: a meeting between Brad Garlinghouse (Ripple’s CEO) and Trump in 2025, suggesting possible government support.
- Regulatory clarity: favourable decisions in the United States and international recognition.
· GROWTH POTENTIAL ·
XRP is undervalued relative to its potential in international payments.
Its adoption could accelerate with more institutional partnerships and a favourable regulatory framework.